Everyone wants to succeed at something! As a matter of fact, we all want to achieve more. The “having” however, can only be realized, when we do more, and doing more, can only be accomplished by being more. To quote Zig Ziglar, “You have to BE before you can DO and DO before you can HAVE.” In other words, the simple formula to achieving success is; Be, Do, Have.


Being is the essence of who we are. It is becoming the best version of yourself. To be, means being authentic, trustworthy and of good character. It is having congruence between who you think you are and what you do. The contrary, is what is referred to as cognitive dissonance, which means that there are inconsistencies between who you think you are, and what you do. In order to have therefore, you must do all that lies within your power to change the inconsistency. 


Doing is intricately linked to being, and is a reflection of who you are, which includes your beliefs, views and the values you hold about life. In essence, who you think you are, will determine the actions you take and the actions you take will determine the results you get. It is prudent therefore, to assess your action daily, to determine if they are consistent with who you are, because no one usually outperforms their self-esteem, which is the core of who we are.


Having is the result of who we are, and what we do. Therefore, a significant part of achieving success hinges on who you are. This is because in life, you don’t attract what you want, you instead attract who you are. What if the problem, is not really the problem? What if you are the problem? Could it be that your internal state keeps getting in your way? As Earl Nightingale suggests, “We are all self-made, but only the successful will admit it.” In other words, all that we are, is the result of who we decide to be. If you want to do more and have more in life therefore, you must become more.